Description
Cars24.com is trying to drive the supply-side with its staff at the wheel
Access to capital is not the be-all and end-all of entrepreneurial success. The fact that small businesses and start-ups are creating most new jobs, investing in employees is now the new paradigm, to ensure an organizations success.
Or so believes Vikram Chopra, co-Founder and Chief Executive Officer, Cars24.com, which is in the business of buying and selling used cars. Chopra learnt the maxim the hard way. Earlier the co-Founder at FabFurnish, an online furniture and furnishings retailer, which was sold to Ki-shore Biyani’s Future Group, Chopra maintains tracking employee satisfaction is an underrated metric with most start-ups, but is an essential component of being a good entrepreneur. Though ROI, growth margins and customer churn are standard metrics to track whilst building a company, Chopra is clear there are other numbers one should be aware of to build a profitable business.